Should Indie Artists have to pay Spotify $250 to access their own followers?
Spotify launches the Marquee tool essentially charging indie artists to boost their music to their followers
Spotify Marquee opens to more artists: but is it worth $250?
Promoting your new release with Marquee, now available for all eligible artists in the U.S. To create Marquees in Spotify for Artists, artists need more than 15,000 U.S. streams over the past 28 days and your team needs to have the U.S. as your billing country. You can create campaigns up to 18 days after your new release drops.
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Budgets for Marquee campaigns start at $250, and campaigns run until you spend your budget or seven days after your campaign starts, whichever comes first. Since Marquee is priced on a cost-per-click basis which is super expensive to get streams from people who have already heard your music in the past, it’s essentially the same as ‘Boost’ on facebook. At a minimum entry level cost of $250 per campaign, it feels like a very expensive version of paid per click advertising especially when the average pay-out per stream on Spotify is only $0.003.
The question really becomes more about how Spotify can still consider itself a place that helps artists when they are now extirely focused on charging for exposure from your own following? This is really nothing but a very expensive copy of the facebook boost tool that has been making musicians pay to access their own following for years. Yet boost cost to start is way cheaper and cost per click amounts to around $.50 per click advertising.
Thus far the only rollout that I really like on Spotify is the addition of Canva looping videos. A short looping visual can be added to each of your tracks on Spotify. It’s like album artwork that rolls when someone clicks on your song or shares it to Instagram. You can change it up easily and it makes your song stand out.
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