TikTok Influencers are Still Making a Huge Impact in Music
This killer dance challenge just launched by mega TikTok influencer Charli D’Amelio in collaboration with Jennifer Lopez and Maluma is raging across the internet.
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Everyone is talking about the challenge promoting Jennifer Lopez and Maluma’s new song responsible for racking up 562 million views in 24 hours.
TikToks most influencial user with 88.9 millions fans on the app, Charli launched a video with tag #PaTiChallenge, where she replicates a short section of Lopez’s hip-shaking swing from the music video.
Her kickoff video has since amassed 14.9 million views, and a separate upload about filming the challenge has brought in 19.7 million. Videos made for the hashtag have collectively brought in 562 million views, according to TikTok.
Lopez and Maluma saw them hold an exclusive release day live stream that dove into the behind-the-scenes challenges of filming a music video during COVID-19. Lopez and Maluma’s stream was the first live event TikTok has held for a major artist, the platform said. (It did not provide viewership numbers.)
While this is the first time Lopez has partnered with TikTok, it’s not the first time she’s used her account to promote her songs. After performing at the Super Bowl this past February, she launched the #JLoTikTokChallenge featuring a clip of her halftime show with Shakira. Videos made for that hashtag have netted 357 million views to date, per TikTok.
Repprted by Jacqueline Jax