The Rap and HipHop Music Trends of 2020 You Need to know
AVA Live radio host Jacqueline Jax talks with Hip hop Music producer Eran Hodge aka Ghost You Like it, I love it about the current shift of the Hip Hop music genre.
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The music industry always follows the trends set by mainstream artists and fashion but there’s no better way to discover what’s happening in music than with the music producers keeping their ears to the HipHop underground floor.
From Mumble Rap in 2017 to the rise of the south in 2018, we have experienced something fresh every year that Hip-hop has lived.
In 2019 we saw Nelly and Tim McGraw introduce the first hip-hop/country crossover with ‘ Over and over’
and Lil Nas X break record after record with songs like ‘Old Town Road’
Music we are hearing now has clear shifted..
LowFii Bedroom HipHop
Lo-fi is a music or production quality in which elements usually regarded as imperfections of a … The notion of “bedroom” musicians expanded following the rise of modern digital audio … In the late 2010s, a form of downtempo music tagged as “lo-fi hip hop” or “chillhop” became popular among YouTube music streamers. This seems to be re-emering slowly as Lo-fi Pop.
Metal Hop / Rap metal:
a subgenre of rap rock and alternative metal music that combines hip hop with heavy metal. It usually consists of heavy metal guitar riffs, funk metal elements, rapped vocals, and sometimes turntables.
a mix of contemporary elements infusing soul, rap and R&B.
or socially conscious hip-hop, is a subgenre of hip hop that challenges the dominant cultural, political, philosophical, and economic consensus, and/or comments on social issues and conflicts.
also known as Vaporboogie, Japanese Disco. … Mendoza: Future funk is a genre of music that uses elements of funk, disco, and Japanese music with nostalgic influences. It’s very upbeat, funky, and is usually associated with the aesthetic of ’90s anime or consumer culture.
Let’s not even go there with ‘HealthyRap’ and a 500 Track album. Just stop.. lol
As you can tell the list is long and believe me this is just the short of it.
Perhaps this means that music genres have become a thing of the past.
As spoken by music producer Ghost,
“I don’t think about trends or genre when I create, I just let it all flow. I believe every musician is unique and just being themselves.”
Todays Music shows that Artists are willing to take risks by putting creativity first and the fans are rewarding the diversity now more than ever before.
Take note from pop stars like The Weeknd, Billie Eilish, and Charlie Puth, who’ve grown an affinity for a particular style but have a signature sound otherwise.
Technology has been a huge influence on indie artists making it easier to create music on their phones and launch music across all streaming platforms.
Does that make them more brave? Perhaps it does.
I have found that live streaming music has given many indie artists their confidence back.
When you can openly share an idea with people online and see that encouraging real-time feedback, there is little to stop you from moving forward on a fresh idea.
The fact is that it’s a great time to be a musician.
Sure, there are 40,000 tracks a day being launched on Spotify, but there are also 4.5 billion people online consuming content and more pouring in every day.
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To serve that thirsty audience, Artists like Lil Uzi Vert, Lil Baby, and Nav have bulked up their tracklists to super-serve fans during the pandemic — and the strategy may be here to stay.
Lil Baby’s album My Turn was never supposed to have a deluxe edition. “That wasn’t in our plans,” Pierre “Pee” Thomas, CEO of Quality Control Music, tells Billboard of the Atlanta rapper’s first solo project in nearly two years.
Upon its Feb. 28 release, the 20-song album topped the Billboard 200 chart with 197,000 equivalent album units earned, according to Nielsen Music/MRC Data, and Lil Baby was gearing up for a summer headlining tour that would serve as a victory lap for his biggest album bow to date.
Even Ghost You Like it, I love it talked about shifting his Upcoming Legacy 13 Album to include 30 tracks demonstrating his diversity.
“What’s Love” by Ghost U Like It I Love It the lead single from the upcoming 30 track Legacy 13 album due to arrive by 2021.
In March, Lil Uzi Vert released his long-awaited, 18-song album, Eternal Atake… and exactly one week later, he unveiled 14 more songs and added them to the album, under the new adjusted title Eternal Atake (Deluxe): Lil Uzi Vert Vs. The World 2, instead of a standalone album.
The result: Eternal Atake spent two consecutive weeks atop the Billboard 200 chart, its second-week numbers boosted by the 14 newly added bonus tracks.
As the coronavirus pandemic has essentially shut down the live industry, the quick-turn to deluxe edition has proven to be an effective stand-in marketing tool.
Article by Jacqueline Jax
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