The Crossover Effect of Artist Collaborations in Breaking a New Music Artist

How to break a new music artist in 2023

Jacqueline Jax
3 min readMay 31


Photo by Kenny Eliason on Unsplash

As the music industry continues to evolve, artists are finding new and innovative ways to stay relevant and gain new listeners. One tactic that has proven to be successful time and time again is collaborating with other artists. But why exactly is this so effective, and how can it impact an artist’s career and streaming numbers?

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The Power of Collaboration

Collaborating with another artist can provide a multitude of benefits. For a newer artist, it can give them exposure to a wider audience that they may not have been able to reach on their own. For established artists, it can keep their sound fresh and introduce them to new fans. Additionally, a collaboration can bring together two different fanbases, resulting in a greater reach for both artists.

The Crossover Effect

One of the most exciting outcomes of artist collaborations is what’s known as the “crossover effect.” This occurs when listeners who may not have been familiar with one artist are introduced to them through a collaboration with another artist they already know and love. This can result in a boost in streaming numbers, social media followers, and overall exposure for the artist.

Examples of Successful Collaborations

Some of the most successful collaborations in recent years include “Senorita” by Shawn Mendes and Camila Cabello, “Rain On Me” by Lady Gaga and Ariana Grande, and “Stuck with U” by Justin Bieber and Ariana Grande. Each of these songs saw massive success on the charts and streaming platforms, in part due to the crossover effect.

Run-D.M.C. linking up with Aerosmith to do their own take on “Walk This Way,” resulting in an international smash hit. It helped give birth to the rap-rock genre, and it remains the rap group’s biggest hit to date, racking up millions of streams on Spotify.

Lil Nas X and Billy Ray Cyrus’ take on “Old Town Road” remix is one of the best examples of this. In the six months following that song’s release, the increase in shared listeners between the two artists increased 390,000%.

In conclusion, artist collaborations have proven to be a successful way to break a new artist and keep established artists relevant. Not only do they provide exposure to new audiences and fanbases, but they can also result in a significant boost in streaming numbers and overall career success. As the music industry continues to evolve, we can expect to see even more exciting collaborations in the future.

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Jacqueline Jax

Radio Host @AVALIVERADIO ❤️ Journalist ❤️ Top Music writer on Medium- Top 5% music podcasts on Spotify. You’ll find inspiration here.