The advantages of hiring a music promotion team to do the jobs you can’t do yourself
Here’s how to know when it’s time to bring on an expert
Anyone serious about turning a music hobby into a music career knows that success in this industry isn’t just about making good music. Talent is just the core of a successful music career.
It’s the product that opens the door, but the impression you make that makes you memorable.
If you have a great product, and you are ready for that next step, I think it’s time you started hiring a solid marketing team to work on making you memorable.
If the AVA Team is willing to work with you, then you’ve created something special, so take advantage of that open door while the timing is right. ( Apply here: https://www.avaliveradio.info/promote-your-music )
The current Indie Music Industry Landscape
With 40k songs being launched daily online and over 35 million songs on Spotify alone competing against yours for streams and fans, you must understand how a music marketing team can help you stand out.
The marketing behind a release is key to whether a track gets attention; promoting your release with a professional team is crucial to being taken seriously as an artist in this industry.
One thing that’s very important in this is who you hire. Getting some random press release mailing list to go on the attack of spamming your info into everyone’s inbox from one of those freshly bought industry lists does nothing for you.
It’s actually a useless practice as 99% of those mailings get deleted, end up in the spam folder, and are so filled with terrible music that good music gets lost.
Working smart:
Just as hiring the right music producer is essential to your sound, a smart musician understands the benefit of having a credible and effective marketing team behind them.
At some point, every musician and band have to realize that they can’t do everything themselves. Hiring an experienced team allows you to focus on the music and creating content while your marketing team works on your behalf, rallying support from the industry people they already know.
Contacts and connections:
The AVA Live Radio music marketing team has built close relationships with music curators, radio djs, managers, sync licensing agencies, music bloggers, and other established industry members over 13 years of promoting music. Working with a good team puts you ahead of the pack by association.
Press releases:
It’s all who you know. Having a press release is important but getting that into the right people’s hands really makes a difference. Once we create your press release, we deliver it to our network of music industry professionals so they can listen to you and make a decision.
That first introduction is essential as these music curators are getting pitched by hundreds of people each day.
Having an ally with a closer connection and credibility is the only way to be taken seriously.
It’s like having a friend who knows a lot of people personally chatting to them about your music. That’s a big advantage.
Music Awareness campaigns:
Today’s music landscape is filled with music. It’s a dizzy mess of new tracks being launched at a record pace. Instead of just tossing your music out randomly and hoping it sticks, you should be focused on Music Awareness campaigns.
The AVA Live Radio marketing team creates a valuable and newsworthy music awareness campaign around every artist, making them stand out to both music fans and music curators, so you have the advantage.
Promoting a streaming link is fine, but how are you going to stand out if people don’t understand who they are listening to, what’s in it for them, and why you’re significant. A music awareness campaign shapes that out with experienced writers carefully analyzing your music, bio, and history to create a credible and valuable music awareness campaign.
That’s the kind of content that needs to be out there working for you 24–7. Plus, it gets delivered with care to people in the industry who are ready and willing to listen.
Those are the benefits of working with a team of professionals like the AVA Live Radio Press team. Which through very hard work happens to have a radio station and podcast ranked Globally in the top 10%.
Now that you have a plan, start picking out what music best tells your story, put together a basic history, and send that in for a free review.
You never know. This might be the time for you to start working with a professional marketing team.
At the very least, you’ll gain a listen and a new friend in the biz.
Host of AVA Live Radio, Music Publicist, and Music curator of www.indiemusicspin.com
Come find me on Instagram: @Jacquelinejax
