Is hyperpop the music of 2020?
A new sound that emerged creating a brand new refreshing music movement
We experienced alot of firsts in 2020. For Gen X & Y, groups that grew up in a spoiled and tech savvy world, the pandemic was an eye opener. Forced social distancing, masks and quick quarantines, brought on a level of stress that no one was prepared for. But every great tragedy and struggle gives rise to inspiring revelations and the 2020 music scene found it’s way to emerge with more music than ever before.
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Curators Hyperpop Picks of the Week : an experience you should have in 2020.
Darwins Theory of evolution said it best..
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Perhaps musicians have tackled so many struggles that they have become resilient as a species. Something not seen since 2019 when music production became cheaper and more accessible, young musicians descended into their bedrooms to create.
As a result of ample time and less distractions, musicians discovered themselves again and produced highly creative new sounds that didn’t seem to abide by previous rules and guidelines.
We heard spacious vocals floating through beautiful electronic soundscapes.
- There was a node to gaming with high tech and even Mario Brothers had a moment.
- The rise of Afrobeats lifted spirits with a blend of tropical and tribal vibes with some very catchy vocal melodies.
- Growth of the latin-influenced dance genre Baile Funk — a blend of modern dance music with more traditional latin styles.
- EDM got even faster (150–160 BPM) tempos, very reminiscent of the Happy Hardcore and Gabber sound from the 1990s.
- Hiphop got harder with Drill Music, a hardcore hip-hop genre that came from the toughest neighbourhoods of Chicago.
- TikTok becoming the source of viral hits and the revival of disco and Fleetwood Mac.
- Heavy electronic synths and filtered layers across all genres and we even saw the birth of a new mico-niche, Hyperpop.
Spotify kept us up to date.
Earlier this year, Spotify released a whole playlist called ‘Hyperpop’, dedicated to the buzz around a new sub-niche growing on Soundcloud at record pace. Championing the likes of Swedish rapper and scene veteran Bladee and the mainstream punk princess Rico Nasty, the playlist has become a go-to for all things hyperpop.
What is Hyperpop?
It’s a manic cousin to glitchcore steering away from the traditional production ideas — such as being on the beat. The creators in this style, think outside the box when it comes to synth placements, hyperpop and flow. No rules apply to this tight-knit community of creators. Hyperpop is a brand new refreshing movement, that encourages new creators to use their imagination to post-edit the weirdest, most cinematic audio experience ever in roughly three minutes. Living in a digital age where creativity is endless and production tools are cheaply accessible young creatives have time on their hands and it’s birthing new sounds daily.
What’s the difference between hyperpop and glitchcore?
Hyperpop may seem at first to be more melodic and poppy he says, “whereas glitchcore is tied to more of a visual. Glitchcore is a vaguely defined electronic music style that incorperates elements of Drum and Bass, “IDM”, Hardcore Techno, House, Speedcore, Illbient”. Glitchcore has also described a whole art movement full of pixelated images that mimic an actual glitch.
The most influential glitchcore editor, by far, is the 18-year-old @iguana_alana, who’s revered for bringing David Shawty and Yungster Jack’s underground rap hit “Under Pressure” to TikTok earlier this year.
Featured Artist of the Movement:
Rainbow by Bladee, Mechatok
Gaining notoriety in 2013, his self released emotionally charged take on rap became a movement. Growing up in Stockholm detached from traditional rap influences fueled his vibrant imagination and new wave sensibility.
Vandalize Music by Lorenzo Senni
An Italian experimental musician and visual artist best known for deconstructing the epic build-ups and ecstatic synthesizer arpeggios of the 90’s trance and hard techno dubbing his style “pointillistic”.
Girl on my throne by Oklou, Casey M
A French Producer, songwriter and vocalist, Marylou Mayniel was first exposed to music through a classical education. Learning to produce electronic music opened her up to the world of digital music fusing visceral production with her unique voice. The music was performed live in DJ sets establishing her career in the Underground European music scene.
Oreo by Tohji
Raised in Tokya, Tohji’s infectious style of hard hitting highs and mellow lows has been soaked up by Japan’s young dreamers. The artist not only plays in escapism, his debut full length album has become a leader in Japan’s rap scene with over 3 million streams and a 6 city sold out tour.
I Still Love by Basshunter
An influential Swedish singer, DJ and producer, Basshunter kicked off his career with a #1 in the UK charts for 5 weeks. “All I ever wanted” became a dance anthem around the world and has paved a path for this creator to date with tour dates all over the world. His single “I still love” fits right into the latest trend in electronic music attracting yet another fresh audience to this talented and unstoppable creator.
Other Unique Artists you should know..
Sleuth’s newest track ‘Umbilicus’
her darkest, most autobiographical work to date, portraying the confusion of identity and personality as a young woman faced with the impending loss of her mother. Genre: Rock (alt-pop) (Listen here)
Tulum- Time Changes
We want each song to take the listener on a journey within that sonic environment. We aim for pure vocals and a mix of production/instrumentation that melts modern and vintage into a sweetly serene soundscape. Genre: indie pop (Listen here)
Didkulè- ‘It’ll Get To You Anyway’Is
A young talented artist from Israel, Didkulè released a single about pain and accepting it. It was written while she felt a lot of pain due to the insecurity of being in a foreign country by herself, and the uncertainty she felt about her future. The song was produced by Shiko Feldman, a well-known musician who is also a rock and indie music producer in Israel. Genre: indie pop (Listen here)
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