How much does facebook charge per video view?
On average, a musician pays anywhere from $0.15 to $0.50 per click on video campaigns that are optimized after lots of trial and error.
That number ends up being the larger side of $2.50 per view by the time you figure out what’s working.
The rate is even higher for single image ads with a $2.00 and higher CPC rate for the same audience. This is because Facebook values video content in ads because it gives videos a bigger impression share and cheaper CPC.
I’ve discovered this over many years of creating and running video ads for my music clients. It’s way too expensive and typically only gets you 3 second video view results. That’s why I worked hard to discover and establish another way.
My objective was to create a plan that could target a video to the right groups of people and included a variety of traffic from SEO to social media.
Now that this plan is established, tested, and perfected, our AVA Live Radio press team has brought this cost down to $0.04 per video view or better. That’s an extreme saving we can pass on to indie artists.
As a bonus, if a video is really terrific, we see those $0.0418 per video view rates get even cheaper by shares from our own audience on Twitter, Facebook, and messenger. I’ve seen our music curators pin the videos on their profiles, retweet them and even feature them on their music blogs to their audience.
On top of all this great news, here are
3 more benefits of using the AVA Live Radio press team to promote your music video:
- Credibility: 16 years of developing relationships with other music curators and building a brand for discovering terrific new music. Instead of trying to pitch your own video to people who don’t know you, it’s way better to have a press agent pitch your music video to people who are open to viewing your music video.
- Social Media Reach: Most artists are trapped within a social media circle of the same followers and maybe their friends if your lucky, but typically, that’s the end of the reach. The AVA Live Radio press team has established groups of music pages that focus on genre, style, and discovery. This improves the reach of any video to a fresh new audience that’s constantly gaining new followers.
- Google Search: You can’t get great search engine listings without using a website that has an established track record with results. This is the benefit of music blogs with consistent traffic and a team that knows how to attract music fans to your music page.
When you’re ready to promote your next video, let’s do it. These types of promotions are both exciting and fun.
Find out more and start <here>
VIDEO Push Campaign Promotional Package - AVA LIVE RADIO
Professional Video launch package This package comes very highly recommended and has a very high rate of returning…
More good reads:
How Influencers are making 1 million dollars on a video
Social media influencers are rushing to Snapchat Spotlight to get their piece of 1 million a day
The advantages of hiring a music promotion team to do the jobs you can't do yourself
Here's how to know when it's time to bring on an expert