A music publicist lays out a music marketing strategy using facebook groups and spotify

Jacqueline Jax

Oct 2, 2020·4 min read

If you’ve been paying attention to the Jax Daily Podcast you have already discovered that Facebook is aiming to make Facebook groups more connected than ever before. <see article>

This also comes at a time when indie artists have lost their revenue with the shut down of venues that provided much needed gigs to support the indie artist community.

Spotify had an original goal of trying to create an online platform where indie artists could make a living from their music.

Ek has previously said that it’s “Spotify’s mission is to have a million creators making a living from their art.”

Some may see that plan as falling short for the smaller indie artists of today as 90% of the streams are being created by the Top Tier artists which make up 43,000 Artists. This means that this small group of artists are also commanding the majority of the revenue.

This may seem unfair to some however we should fairly not that the that top tier group is continuing to get larger and they are getting paid for the streams they have earned.

So until Daniel EK and Spotify gets to larger audience that will trickle down to the un-promoted artists launching music on spotify, what can an Indie Artist do build a sustainable career in music?

Enter Facebook groups. As Facebook has just announced that they are moving to offer better tools to manage facebook groups, this is a signal that indie artists should look into utilizing their own facebook group and community groups to connect with possible fans and grow their business.

Listen on Podcast:

The Music Marketing Strategy:

If you enjoy facebook and have wanted to develop your following on the platform but can’t figure out how, here is one possible strategy that may fit you.

• Start a facebook group for your music in your name or band name
• Add a description that talks about topics of discussions happening in the group. List your spotify page or a Linktree where all your links can be found.
• Start discussion threads daily on topics that you think your audience would be most interested in.
• Offer threads daily where your audience is encouraged to share what they are most interested in and look for possible topics of future discussions.
• Watch for trends in mico discussions evolving that might inspire a new song, a music video or a tee shirt.
• Sing or show your newest lyrics for your audience that was driven by the discussions in your group.
• Share and promote your merchandise through your group page once a week with styles that circle around trending discussions.
• Show that you care for your members and are their listening to their opinions openly. This builds trust and encourages community among a group of people who will respect and support your art.
• Host regular live streams where you play your members song suggestions mixed in with your newest releases. Include a tip jar ( paypal link or website link collecting tips and encouraging sales of merch you advertise in your live streams.
• Host listening parties for your music and that of your favorite musicians/ group members recommendations. Include the spotify playlist where the songs are collected.
• Start music threads that share music you love, not just your own. Share playlists with your fans and encourage them to follow and share them.

I’m sure you have some great ideas for encouraging group engagement and participation. Let me know in comments below.

Hope you enjoyed todays strategy outlining how you can use Facebook groups to build and sustain your music career.

Here are some great facebook group pages that you can connect with to share ideas and discover new fans for your group.

We have set up daily threads where you can share your music and group page.

Check out these Groups:

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Written by Jacqueline Jax

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