Getting your Music on Spotify’s Fresh finds Playlist
Music marketing strategy that gets 100k spotify play results
Spotify is always watching. They monitor activity like plays in the 1st 24 hours, music blogs, trending tracks and music people are talking about on social media.
Over the first days and weeks that any track is released, Spotify keeps a watchful eye out to identify the top 100 songs that should be included in the ‘Fresh Finds Playlist’. (currently followed by over 700+ Spotify listeners) .
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How do you get your music on Spotify’s Fresh Finds Playlist?
That requires alot of hustle and some strategic planning that I don’t recommend any artist attempt all on their own.
Look it’s fun to think that you alone can generate enough activity around a brand new release but the fact is that 40,000 songs are being uploaded to Spotify each day.
It’s simple math.. If Spotify features only around 100 of those 40k then your odds are low if you don’t have a solid strategy but if you look at the musicians added to the list, there are some elements we can take from that research that can improve your odds.
I’m Jacqueline Jax, Music journalist, Indie music radio show host and Publicist for AVA Live Radio. I work on New Music launches every day for Labels, manager, and independent artists.
It’s my job to study trends and research how to gain traction for all the artists on my client list. (apply here)
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The Spotify Fresh Finds Playlist
is Spotify’s emerging music playlist series dedicated to featuring up-and-coming artists. It’s intended to help listeners discover music from really talented artists and musicians that they might have not have otherwise come across.
Fresh Find Playlist — FACTS:
- Many of the artists featured in Fresh Finds are totally independent.
- Some have labels but it is not a necessity
- The majority have a publicist that helped them achieve more exposure for their music leading up to the release that got playlisted.
- All tracks are originally discovered by Tastemakers: based on recent listening history, so the overall group of tastemakers constantly changes. Listeners cannot submit or apply to be a tastemaker.
- “Every week, music that is distinctively popular with anonymous Spotify tastemaker listeners is reviewed against a set of principles and guidelines to ensure that Fresh Finds features emerging artists. After this evaluation, editorial oversight is exercised and the Fresh Finds playlists are prepared and updated every Wednesday.”
- Spotify likes to reward their most active artists bringing people to their platform. If you aren’t doing that regularly, you better start doing that today.
Q: How does Fresh Finds work within Spotify’s larger playlist ecosystem? (Answered on the spotify website)
__Koumis: __Our Shows & Editorial team does a great job of crafting playlists for every genre, mood and moment, and we feel Fresh Finds is an important piece of the Spotify ecosystem that serves as a launching pad for emerging artists. Our editorial team monitors what music performs well in Fresh Finds and playlists it in additional Spotify properties, further expanding the audiences of emerging artists on Spotify. We do this because we strongly believe in supporting artists at Spotify regardless of where they are in their career.
Get a Plan..
- Fans:
You need a group of dedicated fans to help you kick start that 1st 24 hours that your song is launched. This crowd needs to be gathered on your own email list so you can get a track out to them quickly. use Mailchimp to start gathering your most active listeners. These fans need to be active and steadfast in listening often as well as sharing that single to social media as often as possible. You need to be working continually all year at building your email list, developing a relationship with them and entertaining those subscribers. Tirelessly!! - Publicist:
Hire a publicist early on before your best track hits the Spotify site. Most artists are terrible at planning ahead. By allowing our team to get to work on press articles and announcements as well as social media prior to your track going live, you will have a much better support system in place prior to that moment the track goes live. - Have a pre-release plan:
I work with artists on this step because it’s very important. There are 5 main things I always do during the pre-release of every song. The first one is I press release an announcement at least 1 week before the release date with an offering people can’t refuse. If this gets introduced to the right people, it works really well in lining up listeners for that first 24 of available play. - Press:
I certainly have an excellent press list filled with music curators and influencers from all facets of music but I believe that every artist should also have solid relationships with their favorite bloggers and music curators. This includes social media influencers and their most active fans. If you have a street team like this, then you can co-ordinate a solid Pre-release and highly active Release campaign. Note: It’s important that you aren’t just around at Pre-release time. If you want people to help you, you should be supporting their content all year long. Not just when you want something, which is the mistake that 99% of artist make. It’s so rude. lol - Be Consistent:
Yep. It’s an overused strategy but 99% of the tracks on the Fresh Finds playlist have at least one other track that got over 100k plays. Most have several tracks at 50K or more. I only saw 2 tracks that did not. This is not a fluke. It’s a fact that if you want to gain in the music business, you better be dedicated. You won’t be successful if you are not consistently promoting your music driving as many streams as you can to this platform. I know how artists can be. You get busy and often feel that unless you are on day 1 of your newest release, you don’t think it’s necessary to be engaging with curators, promoting other singles or spending time on your fan relations. That’s the main reason most fail. But if you decide that you really want this, you can stand out. You just need to have a plan.
Written by Jacqueline Jax
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See if your track lines up with what’s on my current list of New Releases: (follow the playlist here)
