- Sharable Meme:
A ‘meme’ is a virally-transmitted cultural symbol or social idea. The majority of modern memes are captioned photos that are intended to be funny, often as a way to publicly ridicule human behavior. Other memes can be videos and verbal expressions. Some memes have heavier and more philosophical content. The world of memes (which rhymes with ‘teams’) is noteworthy for two reasons: it is a worldwide social phenomenon, and memes behave like a mass of infectious flu and cold viruses, traveling from person to person quickly through social media. Jump into comments to find people who associate with your humor and comment on their comments. You can click though to their page see who they are and introduce yourself via their comment section. That how easily friendships can form on social media apps.
2. Videos that share some value with your audience. Create a video or live stream directly to your page on a topic your passionate about. You can also share a story about a project your working on. Instruct people on how to do something or just be informational. For instance sharing some insights into a piece of upcoming content your about to post on your blog or refering to something someone else wrote. Even motivating or inspiraing others by telling them a story is engagement video content. Person videos get attention and are working with the algorithm to get your page seen .
3. An expression photo or a selfie. The more expressive the better on these. If you want to boost engagement do something that both fits your brand and is either odd, funny or makes people look twice. A while back people did “plank” photo’s. That wasthem trying to lie flat across something unusual. It was getting alot of attention for the simple reasons that it stood out and was funny. Think to be emotionally expression with your selfies: excited, sad, happy, goofy, direct, confused.. The facial emotion with an added caption will make people stop an react. Reaction brings more reach to any photo on your page and that’s what you need to be seen in the newsfeed.
4. Live: Going live always encourages engagement. People will not only speak to you during the live show but typically leave comments on the replay as well. If you answer them, you can additionally keep that conversation going. Encourge comments by asking questions and offering simple choices like 1,2,3 or yes/no . It helps to qualify the video more quickly when people are commenting. Then once those commnets are flowing you’ll see more people jumping in.
5. Professional Photos: If you value your brand, you should also schedule a professional action photoshoot to stash an inventory of new photo’s for your upcoming releases and daily content strategy. Drip them out one at a time as your tell your story and then revisit them again at the end of a month as a flashback album. It keeps you fresh in people’s minds and makes a huge statement about how you value your brand. A quality photo is one that is expressive and emotionally charged. It doesn’t have to be fancy, just effective.
6. Ask a question to stimulate the conversation: use a question and add a background to highlight it in facebook tools to get more than a 3 word answers from people. People love to stay busy and engage on social media so of coarse if you ask a question that will be understood by your audience, they will participate and keep your post in front of lots of people over several days.
7. Build your tribe: Identify your community and build your posts to appeal to those people in it. Everyone attracts a particular group that best relates to your content on your page. Try to identify who that is and work at producing more content that best fits their needs and will be of the greatest value to them. Insights tell us a lot about this so plan some posts and take a look at your insights to see what people engage with the most so that you can keep giving them more of that in different ways. (example: inspiring words with a photo, funny jokes, live streams of cover songs.)
How do you find your target niche audience?
Coming up: Stay tune because I’ll be covering that soon in this series. Plus as a subscriber to email you’ll get the full written list of my show notes to refer back to any time you loose your way and need to get back track.
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8. Words that are banned by Facebook: Pretty much anything that is directional or requesting action: Scammy, bossy words that aren’t allowed: Add, sponsored, sale, buy, like, share, tag, view, free.
Alteratives would be … (You’ll want this later, book mark because you’ll need it, have one and you’ll get a second from me or using emojies as word replacements works as well )
No bitly links on Facebook, in fact the least you need to direct people off your page the more likely facebook will include it in the newsfeed. They really aren’t supporting content that leads people off of facebook.
9. How many posts should I use per day on Facebook: It depends on engaement. If people are not seeing your content, then there’s no point in flooding it. Test out 2 posts a day until you get plenty of engagement and then add another. 7am — 12 pm — 8pm are popular times.
under 25,000 followers 2–4 posts a day is plenty. 100,000 you can do more but over all I would focus on building engagement and connecting people in the comments of each post that you have published. That’s where you can share so much more with each person through conversation.
10. Feed Facebook what it’s asking for. At the moment facebook is struggling to figure out who it is so feed it more of what it’s currently asking for. That means images with less than 20% text, no outside links unless absolutely necessary, more personal comments, positive posts, pictures, video. Everything social and much less advertising.
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