How to tell what’s most important to your success
I feel like I’ve been an entrepreneur my entire adult life. I can’t remember when I worked for anyone other than apprenticing to learn something about a business I was interested in pursuing.
This article also has a podcast episode:
During college I worked in fashion design and started an online vacation wear store before it was popular to shop online. After I graduated, I painted large scale architectural renderings and ran my own interior exterior design firm. …
It’s a question we never thought we would have to answer.
If you asked me 2 years ago if I thought Live venues would close and concerts would be no longer experienced in person, I would have said no way. Still, here we are, with venue doors closed, concert promotion companies out of business, and the world still in lockdown for the 3rd time.
The pandemic has changed the music world by closing music venues. This has left artists and music fans longing for those fun times where the music becomes that connector between musician and listener in a live setting. …
Why the Spotify discovery algorithm needs a huge adjustment
Spotify’s new paid discovery mode isn’t working out for Artists and music listeners because it creates a pay for play situation that blurs the focusing features of the music recommendation algorithms and takes royalties away from the atists.
Discovery Mode has attracted concern from the US Congress, too. The US House Judiciary Committee asked Daniel Ek what safeguards are in place to ensure the tool isn’t the beginning of a race to the bottom “where the only practical way to get recommended is to accept a reduced royalty.”
Spotify data shows that artists with tracks in Discovery Mode find 40%…
Why music award programming needs to adapt to different times
2021 MTV VMAs Viewership Plummets to Record Low Despite Performances From Big-Name Artists..
Why does it always take so long for TV networks to catch up with reality?Music award programming needs to adapt to different times if they are going to grab the attention of the music fans.
Musicians need to start thinking about diversification and handle their creations like a stock portfolio
Todays musicians need to be more savvy than ever before with their music portfolios. The internet has grown to become a massive network that runs deeper than ever imagined yet musicians still remain on the surface never looking past that glossy upper layer.
Listen on Podcast:
https://open.spotify.com/episode/261NdfDpuem1nd0cqL0beB?si=e6dce73de95247dc
Are you diversified?
Musicians need to start thinking about diversification and handle their music like a stock portfolio.. Spread out over streaming sights, radio, podcast, music blogs, image sourcing and social media. (Message @avaliveradio for a solid strategy today.. )
According to the Global Music Subscribers Market shares for 2021: (reference: midiaresearch)
How to know where to promote your music on the internet
There have been many changes to the music industry yet again this past few years. Apps are starting to move towards making music more accessible to creators, thus allowing indie music to become more visible in the same pool as popular mainstream musicians.
As a musician, you need to know how to stand out in that flow stream that can be cluttered with 80k + tracks launching each day on spotify.
As a Spotify music curator, music journalist and radio show host, I have developed some clear opinions on where indie artists need to be promoting their music.
I think…
How do I develop a fan base on social media? Where should I focus my Music Marketing efforts?
Musicians Question?
I want to develop a fan base that I can access and see outside of Spotify fans. Where should I focus my Social Marketing efforts? Do I have to make a choice on which platforms to use and use well? Should I, for now, solely focus on Instagram and then see what else to improve afterward?
How to develop a music fan base on social media : the essential music marketing plan that every musician needs to know.
Jacqueline Jax Answer:
It’s good to do what you can handle. That’s the best way to start. …
I wish I had the confidence to trust what I hear good or bad
1. What do you wish you knew when you started?
If related to music in general, I would say how to use my ears and listen to what I am doing. Something I learned from my good friend Trevor in 2013–2014. He always said, “trust your ears”, trust what you hear (good or bad). I wish I had had more confidence in myself and able to trust my ears when I started. If related to the track itself, I would have liked to know how to visualize the track, making the process less stressful.
2. Name one artist who influenced your music and how their music affected you’re becoming a musician.
I find it difficult to mention one artist, as I find more artists inspiring, and…
Trust is something that should be earned and not given easily
“Trust in the Music Business is something that should be earned and not given easily. “That statement was coming from a music producer who has seen his share of trouble.
I found common ground on this topic during an interview with Music producer Ghost u like it i love it spoke for the AVA Live Radio Behind The Music Series.
Our chat touched a cord that made me start taking a mental note of how I personally had to learn to establish boundaries to help me maintain friendly and professional relationships in the music business.
That’s no easy task. If…
What is Payola in the music business?
I don’t hear of it much anymore as most artist are now using digital promotions offered by music marketing agencies but it does still exist in the big labels relationships with popular commercial Djs.
Podcast Report coming up:
FYI: What payola means?
Undercover or indirect payment (as to a licensed disc jockey) for a commercial favor (as for promoting a particular recording) .
Payola, in the music industry, is the illegal practice of paying a commercial radio station to play a song without the station disclosing this information. …
The number of times the songs are played can influence the perceived popularity of a song, and payola may be used to influence these metrics.
Typically traditional radio stations are forced to only play those same songs over and over…
